武夷星自成立以来，砥砺奋进22年，在发展与实践的过程中，始终满怀「一心做好茶」的初心，致力于做茶行业生态有机茶园建设者、茶科技创新践行者、茶叶标准制定者、茶文化传播推广者，茶产业统筹发展引领者。已经发展成为农业产业化国家级重点龙头企业，国家级高新技术企业，全国质量标杆。

“弘扬茶为国饮，倡导健康生活”是武夷星的使命。武夷星致力于振兴茶产业、弘扬茶文化做出贡献，也将坚持砥砺前行。

Since the establishment, Wuyi Star has been working hard for 22 years. In the process of development and practice, it steadfastly upholds the original intention of "One Heart for Great Tea", and is committed to being a builder of ecological and organic tea plantation in the tea industry, a practitioner of tea technology innovation, and a standard maker, the promoter of tea culture and the leader of the overall development of the tea industry. It has developed into a national key leading enterprise in agricultural industrialization, a national high-tech enterprise, and a national quality benchmark.

"Promoting tea as a national drink, advocating a healthy life" is the mission of Wuyi Star. Wuyi Star is committed in revitalizing the tea industry and promoting tea culture, and will continue to forge ahead.

饮茶是中国文化的组成部分。中国是茶叶的原始生产国，以种植和制作茶叶的技能而闻名。饮茶文化通过古老的“丝绸之路”和其他贸易渠道，通过文化交流传播到欧洲和许多其他地区。从那时起，茶文化发生了某种变化并适应了当地的饮茶习惯。

Tea-drinking is a constituent part of Chinese culture. China is an original producer of tea and is renowned for its skills in planting and making tea. The culture of tea-drinking spread over to Europe and to many other regions through cultural exchange via the ancient “Silk Road”and other channels of trade. From there, the tea culture has somehow changed and adapt to the local drinking habit.

因此，我们成立了全球志愿者计划，招募外国茶爱好者，交流茶文化，传播茶文化。这个项目打破了时间和空间的限制，不局限于国家和社会的差异。通过国际化的视野，可以将多种语境的碰撞转化为更好的联系。我们希望通过我们的努力，消除文化差异，增进交流，让茶成为连接世界各地人们的交流分支。

Henceforth, we had set up a Global Volunteer Program to recruit foreign tea lovers to exchange their tea culture and to spread it around. This program breaks the limitations of time and space, and is not limited to the differences between the country and society. Through the international perspective, the collision of multiple contexts can be transformed into better links. We hope that through our efforts, we can eliminate the cultural differences, enhance communication and let the tea becomes the branch of communication that connects people around the world.

01.

通过第一阶段的学习，您将深入了解中国茶相关知识。

Through the first phase of learning,
you will get an in-depth understanding of Chinese tea related knowledge.

02.

颁发武夷星茶文化公司颁发的结业证书和武夷星志愿者证书。

The Wuyistar Volunteer certificate and the Qualification certificate
issued by Wuyistar’s tea culture company will be given.

03.

支持在当地组织茶话会（提供茶、茶具、PPT和演示材料）。

Supports will be given in organizing a tea party in the local area
(tea, tea sets, PPT and presentation materials will be provided).

04.

同期志愿者研究报告共享。

The volunteer research reports in the same period will be shared.

05.

武夷星授权进行本地销售、茶文化培训学校的发展等项目合作。

An authorization will be given by Wuyistar for conduction of local sales,development
of tea culture training schools and other projects collaboration.

06.

武夷星全球门店免费品茶，共同发表科研文章。

Free tea tasting at Wuyistar’s stores globally and co-publishing
scientific research articles.

01.

支持志愿者在当地组织茶话会 （提供茶、茶具、PPT和演示材料）。

To organize tea parties in your respective neighbourhood (Wuyistar will provide supports by providing tea products, tea sets, PPT and presentation materials)

根据四个季度有四个不同主题：春季以白茶，绿茶为主；夏季以春茶小品种为主；秋季以大红袍、水仙、肉桂、名枞为主；冬季以红茶为主。

According to the four seasons, we shall have four different themes. White tea and green tea for Spring; small breed tea for Summer; Dahongpao, Shui Xian, Rou Gui, and Ming Cong for Autumn; Black tea for Winter.

02.

与志愿者合办线上茶会

To co-organize an online tea party

我们与志愿者沟通确认线上茶会形式、主题等，线上茶会由志愿者召集其茶友，我们共同参与。

Wuyistar will liase with the volunteers to set up a theme for the online tea party. The volunteers shall gather their tea friends for the online tea party and Wuyistar will also participate together.

03.

每个月至少一次线上培训交流

To join at least one online training per month

为了提升志愿者的茶文化知识，除了第一阶段的培训视频分享，在日常需要对志愿者进行不间断培训。2022年重点在六大茶类的介绍：茶叶产区、茶类、品鉴知识。

These trainings are to improve the volunteers’ knowledge of tea culture. In addition to the training video sharing in the first stage, it is necessary to carry out continuous training for the volunteers on a daily basis. In 2022, the focus will be on the introduction of six major tea categories: tea production areas, tea categories, and tea tasting knowledge.

04.

一年一次的大美如茶比赛

The Annual Beauty of Tea Contest

5月21日为国际茶日。因此每年4月开始组织国际志愿者参与大美如茶比赛，志愿者通过录制冲泡视频参与活动，进评定于5月21日公布获奖志愿者名单，并在5月21日那周在各个平台播放志愿者视频。

May 21st is the International Tea Day. Thus, every year of April, international volunteers are organized to participate in the Beauty of Tea Contest. The participants shall record a video of themselves brewing tea and the list of winners will be announced on May 21st. In addition, the volunteers’ videos will be posted on various online platforms during the week of May 21st.

05.

志愿者投稿专栏

To post tea articles

志愿者可以提交关于对茶不同方位的理解或者他们的茶故事，在社交平台设置志愿者专栏，定期发表。

Volunteers can submit tea articles about their understanding of different aspects of tea or their respective tea stories. Then, set up volunteer columns on social platforms and publish them regularly.

06.

武夷星授权进行茶文化培训学校的发展等项目合作

To cooperate with Wuyistar in developing Tea Culture Training Schools

对于有意向在本地进行茶文化培训等的志愿者，我们将根据志愿者情况，给与培训资格证明。

For those volunteers who are interested to conduct tea culture training locally, Wuyistar shall provide training qualification certificates based on the volunteers’ situation.

07.

优秀志愿者的年底评比（积分制度）

Year-end Appraisal of Outstanding Volunteers (Point system)

12月5日是国际志愿者日。对优秀者志愿者进行评定，并给与志愿者宣章，同时也对志愿者进行资格评定。

December 5th is the International Volunteer Day. The outstanding volunteers will be evaluated. Besides, the volunteers will be given a badge and the qualifications of the volunteers will also be evaluated.

自2020始，武夷星已招募来自美国、意大利、英国、波兰、迪拜等33个国家65名国际茶文化推广志愿者。目前全球范围内超15万人通过武夷星茶文化推广志愿者了解到茶文化。

Since 2020, there are 65 volunteers from 33 countries in the global tea volunteers program including the United States, Italy, the United Kingdom, Poland, Dubai and so on.At present, more than 150,000 people around the world have learned about tea culture through this program.

春茶季全球线上直播

Explore Wuyi Rock tea through virtual tours

发起以武夷岩茶文化传播为主题的首次国际大型直播，直播以茶文化传播为核心，致力于结合志同道合的茶友，共同开启属于茶文化的新时代。此次活动11场直播共计20小时，吸引国际主流媒体宣传报道，受到了数万名海内外茶友的关注互动，覆盖了全球50多个国家。

The first international large-scale live broadcast is hosted with the theme of Wuyi rock tea culture . The live broadcast upholds the core value of the spread of tea culture, committed to jointly open a new era of tea culture. The 11 live broadcasts of this event for a total of 20 hours attracted the attention of international mainstream media with a lot of publicity and report , and interact with tens of thousands of tea lovers at home and abroad, covering more than 50 countries around the world.

国际大美如茶You are beauTEAful比赛

The international You are beauTEAful competition

2022年武夷星开展首届国际大美如茶You are beauTEAful比赛，在全球寻找最美茶艺师和最佳茶文化传播者。一杯中国茶，在不同国家茶文化爱好者的举手投足间，将专业冲泡能力与茶叶知识淋漓尽致的展现。与此同时，他们身上对茶文化尊重、和谐与真诚的特质，让茶文化的正能量传遍世界。

In 2022, Wuyi Star launched the first international You are beauTEAful competition, looking for the most beautiful tea artist and the best tea culture communicator in the world. A cup of Chinese tea shows the professional brewing ability and tea knowledge incisively and vividly in the gestures of tea lovers from different countries. At the same time, their respect, harmony and sincerity towards tea culture spread the positive energy of tea culture all over the world.

开展各项主题活动

The various tea activities

茶与食品搭配，不同的茶叶冲泡方式等

Pairing tea with food, different tea brewing methods, etc.

越来越多的外国人开始对中国茶文化产生兴趣，茶叶价值获得了国际社会的认可与重视，中国茶文化，成为国际世界最有活力的文化之一。秉承包容分享、文化互鉴，茶和天下的态度，武夷星也在一次次国际性的茶叙活动中，让更多人理解、接受、并推崇中国茶文化。
武夷星将不断共聚国际志愿者的力量，探寻茶之大美，串联起茶与世界的交融互鉴，赋予茶文化更加生动的文化展现形式。在多语言的传播中，让茶产业成为助推世界文化发展和交流的重要力量，让中国茶文化以更崭新的姿态走向了世界，历久弥新。

More and more foreigners are interested in Chinese tea culture. The value of tea has been recognized and valued by the international community. Chinese tea culture has become one of the most dynamic cultures in the world. Adhering to the attitude of inclusiveness and sharing,cultural exchange, harmonious between tea and the world, Wuyi Star help people understand, accept and respect Chinese tea culture through hosting various global tea activities.
Wuyi Star will continue to gather the strength of global volunteers to explore the beauty of tea, connecting the integration and cultural exchange between tea and the world, giving tea culture a vivid expression. In the multilingual dissemination, the tea industry has become an important force to promote the development and exchange of world culture, and the Chinese tea culture has entered the world with new image, which will last for a long time.