Since the establishment, Wuyi Star has been working hard for 22 years. In the process of development and practice, it steadfastly upholds the original intention of "One Heart for Great Tea", and is committed to being a builder of ecological and organic tea plantation in the tea industry, a practitioner of tea technology innovation, and a standard maker, the promoter of tea culture and the leader of the overall development of the tea industry. It has developed into a national key leading enterprise in agricultural industrialization, a national high-tech enterprise, and a national quality benchmark.
"Promoting tea as a national drink, advocating a healthy life" is the mission of Wuyi Star. Wuyi Star is committed in revitalizing the tea industry and promoting tea culture, and will continue to forge ahead.
Tea-drinking is a constituent part of Chinese culture. China is an original producer of tea and is renowned for its skills in planting and making tea. The culture of tea-drinking spread over to Europe and to many other regions through cultural exchange via the ancient “Silk Road”and other channels of trade. From there, the tea culture has somehow changed and adapt to the local drinking habit.
Henceforth, we had set up a Global Volunteer Program to recruit foreign tea lovers to exchange their tea culture and to spread it around. This program breaks the limitations of time and space, and is not limited to the differences between the country and society. Through the international perspective, the collision of multiple contexts can be transformed into better links. We hope that through our efforts, we can eliminate the cultural differences, enhance communication and let the tea becomes the branch of communication that connects people around the world.
Since 2020, there are 65 volunteers from 33 countries in the global tea volunteers program including the United States, Italy, the United Kingdom, Poland, Dubai and so on.At present, more than 150,000 people around the world have learned about tea culture through this program.
Explore Wuyi Rock tea through virtual tours
The first international large-scale live broadcast is hosted with the theme of Wuyi rock tea culture . The live broadcast upholds the core value of the spread of tea culture, committed to jointly open a new era of tea culture. The 11 live broadcasts of this event for a total of 20 hours attracted the attention of international mainstream media with a lot of publicity and report , and interact with tens of thousands of tea lovers at home and abroad, covering more than 50 countries around the world.
国际大美如茶You are beauTEAful比赛
The international You are beauTEAful competition
2022年武夷星开展首届国际大美如茶You are beauTEAful比赛，在全球寻找最美茶艺师和最佳茶文化传播者。一杯中国茶，在不同国家茶文化爱好者的举手投足间，将专业冲泡能力与茶叶知识淋漓尽致的展现。与此同时，他们身上对茶文化尊重、和谐与真诚的特质，让茶文化的正能量传遍世界。
In 2022, Wuyi Star launched the first international You are beauTEAful competition, looking for the most beautiful tea artist and the best tea culture communicator in the world. A cup of Chinese tea shows the professional brewing ability and tea knowledge incisively and vividly in the gestures of tea lovers from different countries. At the same time, their respect, harmony and sincerity towards tea culture spread the positive energy of tea culture all over the world.
The various tea activities
Pairing tea with food, different tea brewing methods, etc.
More and more foreigners are interested in Chinese tea culture. The value of tea has been recognized and valued by the international community. Chinese tea culture has become one of the most dynamic cultures in the world. Adhering to the attitude of inclusiveness and sharing,cultural exchange, harmonious between tea and the world, Wuyi Star help people understand, accept and respect Chinese tea culture through hosting various global tea activities.
Wuyi Star will continue to gather the strength of global volunteers to explore the beauty of tea, connecting the integration and cultural exchange between tea and the world, giving tea culture a vivid expression. In the multilingual dissemination, the tea industry has become an important force to promote the development and exchange of world culture, and the Chinese tea culture has entered the world with new image, which will last for a long time.